Life Is Groove

2018 / KenKen / Kakuji Katakana

Life Is Groove, Kakuji Katakana, merchandise design work, KenKen, 2018

Katakana logo for LIFE IS GROOVE, created to be printed on KenKen’s nikka-pokka workwear pants. The composition incorporates the logic of the traditional Japanese lettering technique 「角字」.